Your Nex Gen Shop

We’re passionate about mobility, transportation and experiences for all. We believe that electric bikes offer a simple solution to many of our communities’ complex problems. Bikes are great for your personal health and for the health of our environment. Bikes can help you save money on transportation, and bikes can provide you with endless miles of fun with your family and friends.

We proudly serve all types of cyclists, including new and veteran riders, road and mountain aficionados, and recreation and transportation cyclists. Whether you prefer to shop on our website or to come visit us, we’re here to help you with all of your cycling needs. Learn more about what makes us unique, and visit us today to meet our friendly staff and experience our incredible product selection.





About Us

Dan and Mark came up with the unique moboevo retail concept in March, 2018 while discussing their shared belief that we are at the product intersection of fusing technology and sustainability. At the core of the discussion, was how there were very few retailers out there that offered people a format to experience all the exciting next generation and sustainably built or used products entering the outdoor recreation and personal transportation markets.  Not long after their discussion, the pair formed Mobile Outdoor Evolution, LLC “moboevo”.  

In August of the same year, Dan and Mark secured their first retail location a/k/a “experience place” on beautiful Fowler Lake in an area known as Lake Country.  After exhaustive business activities and collaboration with innovative vendors, Dan and Mark’s retail concept became a reality where people from various backgrounds and all generations experience eco-fun from trails to lakes.

We invite you to visit us where our journey started in Oconomowoc, WI and participate in our future adventures whether you are a customer, sustainability advocate, next gen innovator, pro or enthusiast, collaborator, or beyond.

Best,
Dan & Mark

Why Shop With Us?

From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.

Quality & Value

We sell products from the best bicycle brands in the world. Kona, Yamaha, QuietKat, Vintage Electric Bike, Electric Bike Co, Rambo Fat Tire, ICE Trikes, HP Velotechnik, BH Bikes to name a few. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

Friendly Staff

We aren't your average next gen shop. Our staff is helpful and crazy about cycling. We listen to your needs and work hard to help you find precisely the right products for you.

Low Price Promise

If you find the same product in stock locally for a lower price within 30 days of your purchase, we’ll happily credit you the difference. Get the best products at the best price.

Browse Our Next Gen Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.

Browse Our Water Sports

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.

Browse Our Scooters

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.